www.pandora.com: Updated

Dear Pandora Listener -

I hope this email finds you well, and enjoying some great music discovery.

We're writing to you now, at the stroke of midnight, so that you would be the first to know about an important development in our service. The sheer volume of new listeners has led us to accelerate our timetable for offering expanded functionality. We have been scrambling to complete a bunch of work originally slated for next year and are now ready to bring it online.

As you read this, we are releasing Pandora Version 2. In addition to many new features including bookmarking, station editing, playlist improvements and much fine-tuning, the new service will now include a free, ad-supported version. Listeners have the choice to subscribe and stay clear of ads, or use the free service which will gradually incorporate advertising.

As one of our most treasured early listeners, we want to make sure this transition works for you--recognizing that you subscribed at a time when subscription was the only option. To that end, we've automatically given you a complimentary upgrade of your current annual subscription to a 2-year subscrition--12 additional months at no cost to you. If you would prefer a full refund, please just reply to this email with your request and we'll process it with no questions asked. No matter what, all of your stations will remain intact.

Thank you for being part of a magical two months for Pandora. The enthusiasm and support from our early listeners such as you, has been nothing short of overwhelming. In just 8 weeks you have collectively created over 1 million stations from over 70,000 different artists and songs... Amazing! In the process you have showered us with countless new feature ideas, and thousands of great new suggestions for the Music Genome Project. Thank you, thank you, thank you.

Cheers,

Tim

Tim Westergren
Founder
Pandora Media